About Salesforce

About Salesforce
Written by Shuvhojit DebNovember 25, 2021
12 min read
Shuvhojit Deb

Full Stack Developer

We're giving a description of Salesforce.

What is Salesforce?

Salesforce Technologies is one of the leading and very hot Technology in the IT industry. Through Salesforce.com Technology thousands of Job opportunities are created for Salesforce developers and Salesforce Administration Job Seekers. As per Forbes magazine, nearly 55% of enterprises predict cloud computing will enable a new business model in three years. So Salesforce is one of the Cloud Computing Technologies which have a bright future in the upcoming years. Salesforce provides different enterprise cloud computing applications to all-size industries and businesses.


What is Salesforce App Exchange?

Salesforce also offers App Exchange which provides a platform for custom application building and sharing and Salesforce also conduct consulting, deployment, and training session throughout the year. In Salesforce we can build nearly 1000 applications on the Force.com platform and nearly 300 services are offered in AppExchange. We can differentiate and the group developed applications in AppExchange by the following categories. When it comes to a place where you can get apps especially those that will enable your employees to be more productive in an otherwise highly technology-wise environment, it can be mayhem. The best chance that you may have had over 8 years ago was to have the app designed and then sold to you which can be quite expensive considering that this may need frequent updates. This was the case until Salesforce; an online cloud computing company came up with the Salesforce App Exchange a feature that has since then revolutionized the Apps world in the corporate sector and how companies can be able to use this to get the best out of the resources they have and ultimately ensure that they can get the best possible input from their workforce.

What Is Salesforce Used For?

Salesforce is a multi-solution platform that is designed to help businesses with just about anything. As the official Salesforce website puts it, Salesforce works to “bring companies and customers together.” Whether you’re promoting a service, selling a product, or organizing a community, Salesforce helps keep track of all customer and client information and interactions, ensuring that nothing falls through the cracks. For instance, it can be used to help engage more with current and past customers by sending targeted and personalized messages.

Things Salesforce enables include:

  • Managing your contacts
  • Keeping track of leads
  • Generating reports
  • Setting up and personalizing email marketing campaigns
  • Managing social engagements
  • Managing eCommerce
  • Maintaining records of interactions with customers
  • Integrating with third-party software

For those working with Salesforce, a typical day-in-the-life varies based on your specific duties and job title. For example, a Salesforce developer creates new products and features in a sandboxed environment. A Salesforce administrator is an expert at deploying and managing the platform. Responsibilities may include cleaning up old data, user maintenance, and providing support to other team members.

Benefits of Salesforce

Efficient Pipeline Management

The third best benefit of Salesforce is its efficient pipeline management. Finding a lead is half the battle. Guiding them through the sales pipeline toward full engagement is the second half. With Salesforce, your team can know the exact stage of a lead in the channel. An overview of a lead pipeline helps them to decide the next steps to nurture that prospect. As a result, sales representatives can close leads faster while prioritizing the ongoing lead engagements. Salesforce offers a wide range of tools for tracking the lifecycle of potential customers.

Advanced Analytics Tools

With an enormous amount of data growing exponentially, it can be challenging for businesses to explore it manually, so that credible building analytics that can handle your numbers has become a crucial task. Salesforce Einstein Analytics was designed to empower marketers, sales, and data analysts to establish smart customer interaction. This tool can do many things: collect data from external and internal sources, quickly process it, analyze all possible combinations, and make very accurate forecasts based on the data processed.

You can also set up reports to show you any metric you need and share these reports with the employees. Salesforce’s advanced analytics will allow companies to make more thought-out decisions getting along with a third-party consultant.

Advanced data organization

Knowing your customers is essential for providing a positive experience that pays off. The customer personal data you collect, such as name, designation, email, etc., must be appropriately organized. To achieve this goal, you need to move beyond sticky notes and writing pads and start enjoying the latest platforms such as Salesforce.

With its vast array of features, salesforce can make the data accessible across all departments within a company. The platform allows your team to store an extensive list of customers and all information related to them with easy access to the database due to the cloud.

Time Management

Time is the most valuable resource, and anything that can help to save time is gold dust. The robust automation features of Salesforce make it a powerful time saver. With its Workflow, you can create automated flows to improve the productivity of your sales team. Hence, allowing your agents can focus more on offering delightful customer service.

Let’s suppose; you want to automatically notify your senior manager whenever a sales representative has qualified a good lead. Now, with Salesforce, your sales representative has to fill in the lead details and mark it as accepted. After that, Salesforce CRM will automatically send an email containing the leads’ details to your senior manager. In this manner, Salesforce CRM streamlines the communication between your employees and internal departments.

Improved customer visibility

Perhaps, the most significant Salesforce benefit is the data it retrieves – both at quantity and quality levels. As such, with the platform, you can look at every contact, account, task, event, and personal data related to a lead to get a broad picture of a potential customer before approaching them. Moreover, you can easily collect this information using various integrations.

For instance, Salesforce + LinkedIn integration allows your sales reps. To build the definitive list of leads and quickly find out persons’ job titles, interests, connections, and much more, knowing only their emails. The more you know about your prospects, the more you understand them, and the more personalized approach you can provide to increase the chances of conversion.


Salesforce is nowadays among the best cloud computing service providers all over the globe. Their customers never complain regarding their services. They make their customers satisfied with their provided services. They have strong links with major companies like Dell, Intel, and Oracle. A lot of companies show that they have strengthened by getting in touch with Salesforce. Salesforce provides infinite services to companies, groups, teams, and individuals. They have their own anonymous social performance service platform, where millions of users perform their tasks every day.

Salesforce is best known for its advanced CRM system. Industries, companies, marketers, individuals everyone can easily promote, sell, market, and service their products in an advanced way through socializing, cloud computing, and mobile technology. Salesforce is the world's leading cloud computing system nowadays and will be on top in the future.

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