An Overview of UX Design

An Overview of UX Design
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Written by Shuvhojit DebDecember 7, 2021
8 min read
UX design
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Shuvhojit Deb

Full Stack Developer

Today you can know an overview of UX Design.

What is UX Design?

UX(User Experience) is the relationship between a product and the person using it. UX design focuses on building products that someone can easily use and enjoy using.

“User experience design is about supporting users’ needs, but making sure not to distract them from the overall experience of the product.

The story you’re telling about a product should speak exactly to the intended audience with no unnecessary jargon or imagery.

There is a sweet spot between supporting the process and overcomplicating it! Research, try, testing, iterating, and testing again. That’s UX design—your job is never done. The story you’re presenting is always developing along with your products.” — Hazel Watts, UX Content Specialist.

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Advantages of UX Design

The advantages of UX Design are the following...

UX design is more than good usability

The usability of a product’s design helps us understand whether users can complete tasks effectively and efficiently. It’s impossible to have good UX without good usability. However, usability is just one attribute of good UX. Usability helps us create well-functioning products, but the fact that a product is easy to use doesn’t guarantee that people will use it.

UX design is about people

German industrial designer Dieter Rams once said: “You cannot understand good design if you do not understand people.”

Simply put, UX requires a deep understanding of the user: their needs, wants, behaviors, and the context in which they will use a product. The ability to empathize and understand the needs of users is critical for UX designers.

UX design is not the same as UI design

UX design is often mistakenly referred to as UI (user interface) design. That’s because many people associate the word “design” with visuals. Even though the user interface is an important part of the user experience, it’s just the surface layer of a product.

UX designers think beyond the surface layer as they design the function behind the visuals, bridging the gap between how something looks and how it works. The following visualization from marketing agency SCORCH shows how UX encompasses many different aspects of product design, including UI design:

UX design is an ongoing process

The UX design of a product will also evolve as you receive new feedback from users. And as product and industry requirements change, you may need to refresh your design to satisfy new needs. One notable example is the competition between Nokia and Apple in the mobile device marketplace. Nokia was the leader for a long time, but when the first iPhone came out, user expectations about mobile interactions changed. Nokia wasn’t able to satisfy the new needs, and Apple quickly took over the lead.

UX design should account for business needs

It’s no use having a product that people love if it doesn’t also help achieve a business goal. That’s why product creators must consider both the goals of users and the goals of the business. It’s important to find a balance between these two sides to create useful and practical solutions.

Let me give you an example: suppose a user is looking for a home security camera. The user’s goal might be to find and purchase the best device available on the market but within their limited budget. The goal of the business is to—you guessed it—make money and sell the product. To do this, the product team might reduce the number of features to make their camera more budget-friendly, while still keeping in mind the minimum technical requirements.

The difference between UX and UI design

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When talking about UX, the term user interface (UI) design will inevitably crop up. However, it’s important to recognize that, despite often being used interchangeably, UX and UI are two different things.

User interface design is not the same as UX. UI refers to the actual interface of a product; the visual design of the screens a user navigates through when using a mobile app, or the buttons they click when browsing a website. UI design is concerned with all the visual and interactive elements of a product interface, covering everything from typography and color palettes to animations and navigational touchpoints (such as buttons and scrollbars). You can read more about the work of UI designers here.

UX and UI go hand-in-hand, and the design of the product interface has a huge impact on the overall user experience. Learn more about the difference between UX and UI design in this guide.

UX design is everywhere: the layout of a supermarket, the ergonomics of a vehicle, the usability of a mobile app. While the term “user experience” was first coined by Don Norman in the 90s, the concept of UX has been around for much longer.

Understanding the principles of UX design helps to explore the history behind it.

UX design
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Shuvhojit Deb
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